Be Friends Holding Ltd. —— SSG（Global Service）

Specializing in Influencer Digital Marketing
Facilitating Brand Globalization

Global Service Development Milestones

2020.12

Incubated an Indonesian overseas local company
with a current team size of 60 employees of 70 employees,
specializing in influencer marketing, TSP, and news feed ads.

2021.12

Ranked among the top 10 TSP agencies and
was invited to contribute to industry standards and
participate in the drafting of national-level standards,
including the "Marketing After-Sales Service Standards.

2022.7

Established the Hangzhou branch
with a current team size of 60 employees,
focusing on influencer marketing and overseas PR.

2023.1

Established the Shenzhen branch
with a current team size of 15 employees,
specializing in influencer marketing and overseas PR.

2023.3

Formed a local company in Thailand
with a current workforce of 50 employees,
offering services including influencer marketing, TSP, and MCN.

2023.8

Established a local company in the United States
with a current team size of 5 employees,
primarily engaged in overseas local live streaming and MCN services.

Our Business

Create more commercially valuable content with thousands of KOLs around the world

Overseas Influencer Marketing

Content creation

Digital Media Marketing

International public relations

We offer comprehensive integrated influencer marketing services for Chinese brands in the overseas market.
Leveraging our global network of influential bloggers, we provide clients with marketing services
that are highly responsive, cost-effective, and yield high conversion rates.
Our key focus areas include gaming, e-commerce, app globalization, and automotive sectors.

Analyze

Brand Analysis

Brand Positioning

Overseas Influencers

Guaranteed Impressions

Planning

Competitive Analysis

Creative Planning

Overseas Media

Data Analysis

Resources

Influence Analysis

Brand Linkage

Long-term Tracking

Results

Audience Analysis

Matrix Communication

Linkage Channels

News Feed Ads

Our Influencer Resources

Canada

35500

America

1527700

Brazil

17000

Britain

15800

Germany

54500

France

75500

Italy

23600

the Middle East

97300

Thailand

36700

Indonesia

87100

Japan

19800

Platform Benefits

Create more commercially valuable content with thousands of KOLs around the world

Cost performanceBelow 30% -50%

Cost performance

Overall quotes are 30%-50% lower than industry
With the goal of serving 10% of the customers in the industry, with
the primary goal of making friends rather than making profits.

ServiceabilityTalent & Resources

Service Capacity

Staff: industry talent-intensive, bringing together the most senior industry personnel in
Shenzhen and Hangzhou
Resources: Covering North America, Latin America, Europe, Southeast Asia, the Middle
East, East Asia and other 103 countries resources
more than 100,000 collaborated influencer resources【service】16-hour rapid response,
100% rapid response to demand

Localization & MCN Signing

Localization&MCN Signing

Indonesia, Thailand, U.S. local offices
Malay and Japanese home office teams
Thailand contracted 500+ talents, Indonesia contracted 300+,
USA contracted 20+.

Database andTracking system

Database and Tracking system

Internal BI system: Talents resource analysis and automated recommendation
External data tracking system: tracking the online data of talents and the
expected effect of placement, the effect of competitors' placement, etc.

Success Cases

Brief Description of Brand Client Case Studies

MiHoYo

“

We have assembled a team of twelve individuals dedicated to the promotion and marketing of miHoYo in countries such as North America, Europe, and Southeast Asia. We have garnered endorsements from over 2000 influential bloggers, resulting in exposure reaching the billions. Furthermore, we have successfully maintained an overall CPM below 20, significantly below the industry average.

Archosaur Games

“

In just one week, we successfully completed the endorsement and subsequent work of 50 creative bloggers. Not only did we accomplish the promotion of the new product, but we also successfully maintained a CPM (Cost Per Mille) below 50 during the promotional campaign. This case highlights the professional capabilities and efficient execution of our team, as well as our outstanding achievements in the field of influencer marketing.

River Games

“

Jiangyu Games specializes in casual and strategy games, and we successfully recommended over 20 top gaming influencers from regions such as Europe, America, and Taiwan. These influencers are highly specialized in the gaming industry and have a wide-reaching audience. We created exquisite promotional materials for Jiangyu Games, aiming to capture players' attention and increase brand exposure. Through our efforts, we managed to keep the overall CPM below 50.

ULIKE

“

We have collaborated with Ulike for over a year, implementing meticulous planning and execution that has elevated the brand's recognition and driven sales growth. Our dedicated team has devised precise promotional strategies for Ulike, resulting in a positive return on investment (ROI) and earning accolades from the brand.

SIHOO

“

SIHOO is a highly popular office chair brand both domestically and internationally. Through our efforts, we successfully onboarded 100 influencers in a short period of time, while ensuring precise control over their exposure. We also assisted the brand in conducting link tests for exposure (PV), clicks (CTR), and in-store conversions (ROI), achieving the expected delivery and sales model.

KUKA

“

To leverage the full potential of influencers and maximize their impact, while effectively reaching our target audience to cultivate brand awareness overseas, we tailor influencer marketing solutions to address pain points such as a lack of consumer insights, low influencer compatibility, and poor exposure-to-conversion results.

temu

“

Temu has achieved tremendous success in the North American market. As one of their partners, we have stood out among hundreds of agencies in the past year, securing a position as one of the top 3 service providers. Our team is dedicated to delivering greater customer satisfaction for the Temu brand. We have surpassed other agencies in terms of submission volume, response speed, service satisfaction, and conversion results.

Aliexpress

“

We have established a close global partnership with AliExpress, a widely influential e-commerce platform overseas. Conducting market research on numerous competitors of AliExpress, we have developed effective competitive strategies. Through our efforts, AliExpress has achieved favorable promotional results in the North American market, with an overall CPM below 50.

TIKTOK

“

We have engaged in a close collaboration with TTShop, aiming to promote the brand in the Middle East region. By combining various partnership models such as CPM (Cost Per Mille) and CPS (Cost Per Sale), we have successfully generated a significant amount of exposure and external traffic for TTShop, achieving an overall CPM below 30.

Lynkco

“

As a service provider for Lynk & Co, we have successfully recommended hundreds of highly influential bloggers, and through a series of marketing and promotional campaigns, we have achieved over 10 million brand exposures. Additionally, we have supported Lynk & Co's offline promotional activities, establishing a strong brand image for Lynk & Co in the Middle East market and attracting a significant number of targeted audiences.

HAGER

“

As a service provider for Hagrid Motors, we specialize in promoting bus products in Belgium and the European region. Our main objective is to establish influence among the public transportation, urban transportation, tourism, and micro-influencers and automotive critics related to buses. Through our efforts, we have successfully accomplished this task and effectively maintained a CPM below 40.

JAC GROUP

“

As a service provider for Jianghuai Motors, we are dedicated to providing comprehensive support for their overseas market promotion. Throughout the promotional process, we have successfully engaged with automotive bloggers from over ten countries, who actively participated in offline exhibitions and provided coverage and promotion through social media platforms.